Guess The Tech : UNICEF : Will Kim Creative
(Full production) :: strategy :: concept :: copy :: design :: animation

As part of The State of the World's Children reports release, UNICEF wanted to create an awareness campaign to engage and educate its Facebook fans on the innovative nature of UNICEF's work. By utilizing images of fascinating inventions that help children around the world, Will Kim Design produced a series of quiz-formatted videos that ask fans to comment with answers, and each video generated average 40K+ views and up to 1K Likes.

In the context of UNCEF facebook page: