MSNBC.com: Fuller Spectrum of News : SS+K : produced at Charlex
Part of a soft re-branding campaign for MSNBC.com. After winning the pitch with the initial board inspired by algorithmic art/design (i.e. John Maeda), we expanded the agency's concept of flat color spectrum as a representation of broad range of news to create a world in/around it. Through a tight collaboration with SS+K it evolved into a spot with more specific visuals signifying different types of news that MSNBC.com covers.